Blogging and Technology
Many
people dream of blogging for profit, and this goal is not far beyond the reach
of someone with average intelligence, a willingness to work hard, and a basic grasp
of blogging technology. However, very few people manage to reap the profits
they want from their blog. Most people who attempt to make money with their
blogs do not succeed for two reasons. Often, bloggers have unrealistic
expectations of how fast their readership will grow and how much money they
will make, and when these expectations are not met the disappointment can crush
the desire to continue blogging. The other trap that many bloggers fall into has
to do with lack of planning. If you want to turn a profit as a blogger, the key
to success is to make a realistic plan and stick with it.
Regular Visitors
To
succeed at blogging for profit, the main thing that you will need is a large
readership. The higher your traffic, the more advertisers will agree to pay
you. However, cultivating the regular visitors that you will need in order to
make a profit is not easy. As more and more blogs appear each day, having a
great idea or a wonderful writing style is no longer enough to get attention.
You need to be able to market your blog effectively.
Marketing
Too
many bloggers spend all of their time writing posts and almost no time
marketing their project. To be certain, updating as often as you can is a great
way to keep your blog high on blogrolls and high in blog search engines like
technorati, and once your readers know that you update frequently they will
return to your site on a regular basis. To make your dreams of blogging for
profit a reality, try decreasing your number of posts and using some of that
time to draw new visitors by setting up link exchanges with other bloggers,
making contacts in the blog community, and following other established modes of
winning traffic.
Readership
Of
course, even if you are a marketing genius or have a really great idea for a
blog, success is not going to happen overnight. Building the kind of readership
that blogging for profit requires takes time, and in all likelihood it will be
at least several months before you are able to turn much of a profit. Try to
stay committed to your blogging project during this initial rough period. To
stay motivated, set goals for how often you will update and how many readers
you want to attract, and then reward yourself for sticking with your plan.
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