Process
Ranking
and Algorithms
Search engines keep their methods and
ranking algorithms secret, to get credit for finding the most valuable
search-results and to deter spam pages from clogging those results. A search
engine may use hundreds of factors while ranking the listings where the factors
themselves and the weight each carries may change continually. Algorithms can
differ so widely that a webpage that ranks #1 in a particular search engine
could rank #200 in another search engine. New sites need not be "submitted"
to search engines to be listed.
Visiting
the Site
A simple link from a well established
site will get the search engines to visit the new site and begin to spider its
contents. It can take a few days to even weeks from the referring of a link
from such an established site for all the main search engine spiders to
commence visiting and indexing the new site. If you are unable to research and
choose keywords and work on your own search engine ranking, you may want to
hire someone to work with you on these issues.
Promotion
Search engine marketing and promotion
companies, will look at the plan for your site and make recommendations to
increase your search engine ranking and website traffic. If you wish, they will
also provide ongoing consultation and reporting to monitor your website and
make recommendations for editing and improvements to keep your site traffic
flow and your search engine ranking high. Normally your search engine
optimization experts work with your web designer to build an integrated plan
right away so that all aspects of design are considered at the same time.
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