Search
Engine Friendly
There is no point in building a website unless there
are visitors coming in. A major source of traffic for most sites on the
Internet is search engines like Google, Yahoo!, MSN, Altavista and so on.
Hence, by designing a search engine friendly site, you will be able to rank
easily in search engines and obtain more visitors.
Crawlers
Major search engines use programs called crawlers or
robots to index websites to list on their search result pages. They follow
links to a page, reads the content of the page and record it in their own
database, pulling up the listing as people search for it.
Avoid
Using Frames
If you want to make your site indexed easily, you
should avoid using frames on your website. Frames will only confuse search
engine robots and they might even abandon your site because of that. Moreover,
frames make it difficult for users to bookmark a specific page on your site
without using long, complicated scripts.
Robots
Do not present important information in Flash movies
or in images. Search engine robots can only read text on your source code so if
you present important words in Flash movies and images rather than textual
form, your search engine ranking will be affected dramatically.
Meta
Tags
Use meta tags accordingly on each and every page of
your site so that search engine robots know at first glance what that
particular page is about and whether or not to index it. By using meta tags,
you are making the search engine robot's job easier so they will crawl and
index your site more frequently.
HTML
Stop using wrong HTML tags like <font> to
style your page. Use CSS (Cascading Style Sheets) instead because they are more
effective and efficient. By using CSS, you can eliminate redundant HTML tags
and make your pages much lighter and faster to load.
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