Squeeze
Page
Also known as the “name squeeze page” or “lead
capture page”, you can build your mailing list by funneling all of your
would-be subscribers through the creation of a landing page. Not only do you do
the work just once, your traffic driving efforts can be focused onto just one effective
method. The following are tips in creating a successful landing page that
converts visitors into subscribers on a very huge percentage.
Freebie
Success Tip 1: Offer a freebie in exchange for your
visitor’s email address. I very much endorse this method of building your
mailing list. You can offer a special report or a sample of your paid product
to your visitor in exchange for their details such as name and email address.
Landing
Page
Success Tip 2: The landing page must be written
professionally. When writing your page, treat it as if you are writing a sales
letter. While you are not necessarily making a hard sale or try to get someone
to buy your product upfront, being able to entice your visitors to give their
details to you is just as important as selling.
Opt-in
Success Tip 3: Other than your opt-in form and
perhaps important disclaimers and terms, there shouldn’t be any other links on
your landing page.
Benefits
Success Tip 4: Rub in the benefits of the freebie
you are offering more than a mere subscription to your newsletter. You should
focus most of the attention of the letter on encouraging your prospective
visitor to download your free offer. Later, you gently remind your prospect
that he or she has nothing to pay but just merely subscribe to your newsletter
in exchange for the freebie.
Hand-Written
As a final reminder and conclusion, in order to
build trust, you can include your hand-written signature or a photo of yourself
explaining where you are coming from and how you can help your visitor through
your free report on offer.
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