AdSense
Ads
If you've been running AdSense ads on your site for
quite a while and you feel that you aren't making as much cash as you could, in
99.99% of cases you're right. Most people feel frustrated that they cannot
generate the revenues they expected, and this is down to traffic levels as well
as click through rates. There are many ways to turn traffic into AdSense
traffic and here is a short list of them with a description for each.
SEO
The first thing that you need to do is tune up your
site's contents. While for some people this isn't an option (if you're running
a forum for example it's a lot harder) most people can make their AdSense sites
veritable cash cows. To begin, you should find out what your site's keywords
are. This is a basic technique in SEO (search engine optimization) known as
keyword density verification. A good tool for this job is SEO Density Analizer.
Google
You should then take this list of words and search
the Overture Search Inventory or Google AdWords Sandbox to find out what other
words could be doing better then what you currently have. From that point on
try to keep your site focused on the things that appear mostly in the keyword
suggestions you receive. Try to include those keywords, or at least some
related keywords as often as you can in the links on your site.
Earnings
Because of the way Google AdSense works this is a
sure way to increase your earnings because you'll get better ads in your
AdSense banners, similar to how you would get a better Google PageRank. It's
also important that you continuously add new pages to your site. This is very
important, as the more pages you have, the higher the chance is that you'll get
more hits on your ads. It's also very important that you choose the appropriate
formats for your AdSense banners and the best locations for them. While this is
a much wider subject you should generally know that the top three Google
AdSense formats are: 336x280 large rectangle 300x250 medium rectangle and 160x600
skyscraper.
Content
Make sure you choose the appropriate colors for the
ads, as making them too different from your site's content (or just different
in a bad way) is sure to make visitors regard them as banners which have
nothing to do with the site itself. Make sure these ads are positioned where
they'll generate the highest amount of profit. Most times, that location is
said to be right before the beginning of your site's actual content. On pages with a long text body, you might find
skyscrapers to do better, simply because users get exposed to them for more
time. Also, for sites with news or similar items, you might find a good
position to be at the bottom of your
content, because that's when people are
finished reading your story and are looking for something else to do.
CTR
You should use more AdSense units if you have a lot
of text on your page. Just make sure not to overdo it because you might find
that you will get a lot lower CTR and lower revenues then you were getting in
the first place by employing this technique inappropriately. You can add as
many as three units, so use them wisely. There's a Google AdSense Preview Tool
that will let you visualize what ads would get served on your page and it can
come in very handy as a testing mechanism.
Traffic
Just make sure you respect the AdSense policy
regarding click fraud. As a pointer you could place a picture next to your
adds, just make sure to leave some room in between in order to make sure this
isn't regarded as encouraging visitors to click the link.Of course there are
more ways to increase AdSense traffic from your site, but these should serve as
a good starting point for income maximization.You need to have optimized niche
website templates for best results. You may find the best.
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